What is Active Cotton? Quite simply, Active Cotton is nature’s perfect fabric, which has been enhanced to move moisture away from your skin. Most men and women when given a choice prefer to wear cotton for everyday use, but for workouts, basic cotton tends hold onto moisture and dries very slowly. So, to offer better moisture control, blends of polyester, nylons and other synthetics were born. These are what the big names call performance or technical fabrics. And up until “Active Cotton”, the only natural competition to these “performance” synthetics was Merino wool. However, about 20% of the population has some aversion to wool and the price of real Merino wool garments is expensive. But now, with “Active Cotton”, you finally have a true natural choice that has superior moisture management, is durable and affordable.